Why Traditional Marketing Is Now Beat by Digital Marketing

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In the busy modern world ,businesses are always lookout for successful mediums to connect with their target audience and increase leads..Traditionally newspaper ads,fliers,billboards were some of the marketing modalities that have been in the game for quite several decades…However with the rise of internet ,smartphones digital marketing has emerged as a game changer.Let’s see how digital marketing is more effective than traditional marketing:

  • TARGETED REACH WITH DIGITAL MARKETING

Digital marketing is capable of targeting based on demographic factors,interest & behaviour ,to reach ideal customers .The most used platfroms for advertisement like google adds and meta adds ,also allow for targeted efforts ,relying messages to those more prone to act in terms of conversion.

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COST-EFFECTIVENESS IN DIGITAL MARKETING

Digital marketing gives cost-effective solutions unlike the traditional methods of marketing ,that might be expensive and the measurement of its ROI quite different.

For Example- with pay-per-click adverstisements,a budget can be set and only pays when user clicks on add..on the adds hence,less expensive. 

  • 24/7 Marketing Capability

Unlike traditional marketing which is limited by time and location ,digital marketing is operated by 24/7 . Your online presence through a website and social media profiles, allows potential customers to access information about your products or services at any time,enhance conveniencing and accessbility 

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  • Higher Conversion Rates

Digital marketing techniques such as email marketing & remarketing campaigns can lead to higher conversion rates compared to traditional marketing methods.This is because digital strategies can be personalized and targeted based on user behaviour & interests ,increase the likelihood of converting leads into customers.

  • Scalability

The digital marketing campaigns can be scaled up/down according to budget,business goals and market conditions..This flexibility enables a business to allocate resources in a stategic manner while optimizing campaigns for maximum ROI achievment.

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  • Measurable Results

Probably among the most remarkable advantages of digital marketing is tracking and measurement in real-time. Tools like GOOGLE ANALYTICS let one know visitors to a website ,the conversions,and other key metrics about a business to tell what is working and what’s not.

  • Global Reach

Through digital marketing,businesses can reach the global marketplace without any restrictions across boundaries. Be it a local business or an international brand ,with platforms like social media and e-mail marketing ,it aids in reaching customers across borders. 

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  • Flexibility and Adaptability

Digital marketing campaigns can be changed in real time based on performance data .The agility helps a business act with the right timing amid changes in the marketplace ,competitors or consumer behaviour.

  • Competitive Advantage

Digital marketing helps level the playing field for any business model . Small businesses can easily compete with big corporations by applying precisely targeted digital marketing activities for specific audience more effeciently.

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  • Integration with Offline Marketing

Digital marketing supports various other conventional marketing techniques. For example ,by scanning the QR code on an ad, a customer might be taken to a digital platfrom to learn more to get some special offer. This integration thus improves the overall effectiveness of marketing communications and customer engagement.

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