You run a business in Delhi NCR. You have a product people want, a service people need, and a brand you have spent years building. But every time someone says “we need fresh content for this week,” something tightens.
You open a design tool and stare at a blank canvas. You write a caption, delete it, rewrite it. Three hours later, you have something that looks acceptable but does not quite feel like your brand. Then you do it all again next week.
This is not a creativity problem. This is a resource problem. And in February 2026, Google decided to address it directly — by bringing Google Pomelli to India.
What Is Google Pomelli?
Google Pomelli is a free AI-powered marketing tool developed by Google Labs in collaboration with Google DeepMind. It was first launched in October 2025 in the US, Canada, Australia, and New Zealand before making its India debut in February 2026.
The concept is deceptively simple: give Pomelli your website URL, and it builds a complete brand profile for your business. From that profile — which Google calls your Business DNA — it generates social media posts, ad creatives, product photography, web banners, and short-form video content.
Pomelli is designed to understand what makes your business yours — and then produce content that actually looks and sounds like it came from you.
The Business DNA Concept: Why This Is Different
Most marketing tools ask you to set up a brand profile manually. You upload a logo, pick colours from a colour wheel, paste in a tone of voice document if you have one. Most Delhi SME owners do not have one. The setup itself becomes the barrier.
Pomelli removes that barrier entirely.
When you enter your website URL, Google Pomelli’s AI scans everything it can find: your homepage copy, your product descriptions, your about page, the images you have chosen, the fonts your developer set three years ago, the colour palette your designer picked, and the way your sentences tend to be structured. From all of this, it builds your Business DNA — a living brand blueprint.
This is why content generated by Pomelli tends to sound like you rather than like AI-generated filler. The model is not starting from scratch. It is starting from your brand.
How Google Pomelli Works: Three Steps
The workflow is genuinely smooth, which is rare for a tool with this much capability.
Step 1 — Brand Analysis. You paste your website URL. Pomelli reads your site the way a new marketing hire would on their first day — looking for patterns, visual language, tone, and consistent messaging. This typically takes a few minutes. The result is your Business DNA profile, which you can review and adjust before proceeding.
Step 2 — Campaign Ideation. Once your brand profile is confirmed, Pomelli suggests campaign directions based on your business type and current goals. A clothing brand might type “end of season clearance” or “Diwali collection launch.” A real estate consultancy might type “new inventory in Dwarka Expressway.” Pomelli takes that prompt and your Business DNA and begins building.
Step 3 — Asset Generation. This is where the tool produces actual deliverables: Instagram and Facebook posts with visuals and captions, Google Ads creatives, LinkedIn graphics, web banners, and product photography. All assets are editable inside the tool before you download anything.
For a Delhi business that previously spent three to four days producing a week’s worth of content, this represents a meaningful shift in how time gets allocated.
The India Launch: Built for Businesses Like Yours
Most global tech products arrive in India as afterthoughts. The interface is built for Western markets, the examples reference American businesses, and the pricing has been mechanically converted from dollars without any consideration for local context.
The Google Pomelli India rollout was different.
Launched on February 26, 2026, the India release of Pomelli was designed with the specific reality of Indian small and medium businesses in mind — and India’s market context is unlike anywhere else. There are over 63 million micro, small, and medium enterprises in this country. A significant portion of them are in Delhi NCR, running everything from D2C brands to retail stores to service businesses to manufacturing units.
These businesses have an internet connection, a smartphone, and an increasingly urgent need to show up professionally online — because that is now where purchasing decisions are being made, including in markets they previously thought were driven only by footfall and word of mouth.
The India launch of Pomelli includes 18 months of free access, reportedly in partnership with Reliance Jio. This makes it genuinely free rather than nominally free with a credit card requirement and hidden pricing tiers.
For a boutique owner in Karol Bagh, a home decor D2C brand in Gurugram, a coaching centre in South Delhi, or a digital-first food brand shipping across India — this is not a minor convenience. This is the difference between having a consistent marketing presence and not having one.
What Google Pomelli Can Generate
By the time of the India launch, Pomelli was capable of producing the following:
Social Media Content — Posts formatted for Instagram, Facebook, and LinkedIn, including both the visual creative and the accompanying caption. The content is grounded in your Business DNA, which means it typically requires minimal editing before publishing.
Ad Creatives — Campaign assets formatted for Google Ads and Meta Ads, matching platform specifications for dimensions and file formats. This removes one of the more time-consuming parts of the ad production process.
Website and Promotional Banners — Graphics sized for website headers, landing pages, and promotional use.
Product Photography (Photoshoot Feature) — Upload a single product image, choose a backdrop or lifestyle context, and Pomelli generates studio-quality imagery. For Delhi businesses that would otherwise spend significant budgets on professional product shoots, this feature alone justifies the time investment.
Short-Form Video (Animate Feature) — Powered by Veo 3.1, this feature brings static creatives to life as Reels-ready or Shorts-ready clips. Motion is added in a way that matches your existing brand aesthetic rather than applying generic animation templates.
All outputs are editable before download. Nothing is locked.
Honest Limitations Worth Knowing
A guide that only tells you what a tool does well is not actually useful. Here is what Pomelli currently does not do:
It works in English only as of the India launch. Hinglish, Hindi, and regional language support has not yet been confirmed.
It learns from your website. If your website is outdated, sparse, or does not reflect your current brand direction, the Business DNA it builds will reflect that reality. If you know your site needs work, it is worth addressing that before setting up Pomelli — think of it as briefing the tool properly before the creative process begins.
It does not publish directly to social platforms. Assets are downloaded and then posted manually or through your existing scheduling tool.
It is a Google Labs experiment. This means it can evolve, pivot, or be discontinued. It is worth building workflows around it with that context in mind rather than treating it as permanent infrastructure.
What This Means for Delhi Businesses Specifically
Delhi NCR is one of India’s most competitive digital markets. Whether you are a D2C brand competing nationally, a local service business trying to dominate neighbourhood search results, or a B2B company looking to generate qualified leads — your content quality directly affects your visibility and your conversions.
Here is the honest truth: most small and mid-size businesses in Delhi are under-investing in content — not because they do not understand its value, but because producing it consistently at quality requires time, creative skill, and budget that is difficult to justify when margins are tight.
Pomelli lowers the floor on that investment. It does not replace strategic thinking — it does not do audience research, it does not build a content calendar around your business objectives, and it does not analyse what is performing and why. Those are things experienced marketing professionals exist to do.
What it does is take the execution burden off the table for businesses that previously could not afford to carry it. When a business owner is not spending half a day on a graphic that may or may not land, they have time to think about the strategy behind the graphic.
How to Get Started with Google Pomelli Right Now
If you are based in India and want to try the tool, the process is straightforward:
- Go to labs.google.com/pomelli and sign in with your Google account. You must be 18 or older to access it.
- Enter your website URL and let Pomelli build your Business DNA profile.
- Review the profile carefully. Check the detected colour palette, typography, tone of voice, and visual style. If something is significantly off, note it — it will affect the content output.
- Run your first campaign with a specific, concrete goal. A vague prompt produces generic output. The more specific your brief, the more useful the creative.
- Download, edit if needed, and post. Track how your audience responds.
Where Clever Clicks Comes In
At Clever Clicks, we have always believed that great marketing is the kind that could only have come from one particular brand. Generic content does not just look bad — it performs badly. People scroll past it because nothing in it signals that someone who understood them wrote it.
Pomelli is a genuinely useful tool. It handles execution — and that matters. But execution without strategy is still just content. What drives growth is a marketing system that combines consistent execution with clear objectives, audience understanding, and ongoing optimisation.
That is what we do for 50+ brands across India. We manage ₹35+ crore in ad spends. We have built performance marketing engines for D2C brands, lead generation systems for service businesses, and SEO strategies for companies competing in some of India’s most crowded digital markets.
If you are a Delhi NCR business looking to use tools like Pomelli intelligently — as part of a broader strategy rather than as a replacement for one — we would be glad to talk.
Book a free strategy call with Clever Clicks →
FAQ
Yes. As of the India launch in February 2026, Google Pomelli is available free of charge in India for 18 months, reportedly in partnership with Reliance Jio.
Absolutely. Pomelli was specifically designed for businesses that do not have large in-house marketing teams. If your business has a website, you can set up and use the tool within a day.
No. Pomelli handles content execution — producing visuals, captions, and ad creatives. It does not build strategy, analyse performance data, manage ad campaigns, or optimise for growth. A digital marketing agency fills those gaps.
As of the India launch, Pomelli operates in English only. Regional language support has not been confirmed.
At labs.google.com/pomelli. You need a Google account and must be 18 or older.
Social media posts, ad creatives for Google and Meta platforms, website banners, AI-generated product photography, and short-form video animations.
Published by Clever Clicks — Delhi’s result-driven digital marketing agency. We specialise in Performance Marketing, SEO, Social Media Marketing, and Website Development for brands across India.
