Digital advertising in India has changed dramatically.
People are no longer just watching TV — they are streaming. Cricket matches, web series, movies, reality shows — everything is now consumed on OTT platforms. And one platform dominates this space.
That platform is JioStar, formerly known as Disney+ Hotstar.
If you’re a serious brand looking to scale visibility, credibility, and mass awareness — running ads on Hotstar (now JioHotstar under JioStar) is one of the most powerful moves you can make.
In this detailed guide, we’ll explain:
- How to run ads on Hotstar
- Minimum budget required
- Ad formats available
- Why OTT ads outperform traditional TV
- How Clever Clicks Solutions helps you launch campaigns
- Official JioStar advertising packages starting from ₹18 Lakhs + GST
Let’s dive in.
Why Advertise on Hotstar (JioStar)?
India is one of the fastest-growing OTT markets in the world.
With premium sports rights, blockbuster shows, and massive events like IPL, JioStar reaches:
- 100+ Million Monthly Active Users
- Premium urban + Tier 2 & Tier 3 audiences
- High-income & decision-making viewers
- Families watching together on Smart TVs
Unlike traditional TV ads, OTT ads are:
✔ Targeted
✔ Measurable
✔ Data-driven
✔ Skippable or non-skippable
✔ Trackable with performance analytics
If you want brand authority at scale — this is where you invest.
Types of Ads You Can Run on Hotstar
1️⃣ Video Ads (Pre-roll / Mid-roll)
These appear before or during content like:
- IPL matches
- Movies
- Web series
- Live sports events
These are high-impact, non-skippable formats during premium events.
Best for:
- Brand launches
- National campaigns
- Product awareness
These appear as clickable overlays or companion banners during streaming.
Best for:
- App installs
- Website traffic
- E-commerce brands
These ads appear on Smart TVs — where families watch together.
Impact level? Extremely high.
Why?
Because you’re not reaching just one person — you’re reaching the entire household.
Minimum Budget to Run Ads on Hotstar
Here’s the most important part.
OTT advertising on JioStar is premium inventory.
💰 Official campaign packages start from ₹18 Lakhs + GST
Book a free consultation and start your OTT journey
This typically includes:
- Premium inventory slots
- Audience targeting
- Category-based placements
- Reporting & analytics
- Brand safety assurance
These are not self-serve Meta ads.
This is high-impact, premium media buying.
How to Run Ads on Hotstar (Step-by-Step)
Step 1: Work with an Authorized Partner
You cannot directly run premium inventory ads without agency coordination.
Clever Clicks Solutions is an Authorized Agency Partner of JioStar, which gives you:
✔ Direct access to official packages
✔ Verified pricing
✔ Inventory availability updates
✔ Strategic media planning
Step 2: Define Campaign Objective
- Brand awareness
- Product launch
- App install
- E-commerce push
- IPL visibility
We help you align budget with impact.
Step 3: Select Event or Content Category
You can choose:
- IPL
- Cricket tournaments
- Premium web series
- Movies
- News content
- Regional targeting
Target by:
- Geography
- Language
- Device type
- Demographics
Step 4: Ad Creative Production
OTT ads require:
- High-quality video production
- TV-grade editing
- Clear messaging in first 5 seconds
- Brand recall focus
If needed, our team at Clever Clicks also helps you create production-ready video ads.
Step 5: Campaign Launch & Reporting
Once approved:
- Campaign goes live
- Real-time performance data available
- Impression tracking
- Completion rate tracking
- View-through analysis
You get transparency.
Why Brands Are Moving From TV to OTT
| Traditional TV | OTT (Hotstar / JioStar) |
|---|---|
| No targeting | Advanced audience targeting |
| No measurable data | Detailed analytics |
| Expensive & rigid | Flexible placements |
| Broad reach only | Precision + reach |
OTT is not replacing TV — it is becoming smarter TV.
Who Should Advertise on Hotstar?
This platform is ideal for:
- D2C brands
- FMCG brands
- EdTech companies
- Real estate developers
- Automotive brands
- Healthcare brands
- Large-scale event promotions
- Government campaigns
If your brand is ready to scale nationally — this is the platform.
Why Choose Clever Clicks Solutions?
We are not just a digital agency.
We are:
✔ Authorized Agency Partner of JioStar
✔ Strategic media planners
✔ Performance-driven marketers
✔ Creative + media buying specialists
We don’t just book ad slots.
We build impact campaigns.
From planning to reporting — everything is handled end-to-end.
Frequently Asked Questions
Can small businesses run ads on Hotstar?
Yes — but typically brands need a minimum ₹18 Lakhs + GST budget.
Can we run ads only during IPL?
Yes. IPL inventory is premium and high demand — early booking is required.
Can we target specific states?
Yes. Regional targeting is available.
Is performance measurable?
Absolutely. You get impressions, completion rates, device breakdowns, and audience reports.
Final Thoughts
Running ads on Hotstar is not just advertising.
It’s positioning your brand on one of India’s most powerful digital stages.
If your brand is serious about scale, authority, and national visibility — OTT advertising through JioStar is your next growth lever.
And with Clever Clicks Solutions as your authorized partner — you get strategy, access, and execution under one roof.
